EVET — EU Vocational Education & Training
Communications strategy, brand toolkit, digital presence, and event coordination for a vocational education reform project funded by the EU Delegation. Delivered a full suite of visibility materials and coordinated 30+ stakeholder events.
EVET – Employment and VET Communication Campaign
Funded by: European Union
Contract Ref.: Subcontract via MC Group (no direct number)
Implemented by: MC Group (Prime Contractor)
Duration: 2021–2022
▪ Raise awareness of EU-funded employment and VET reforms
▪ Increase participation of youth in vocational training
▪ Promote national policy reforms in skills and employment
Objectives:
▪ Produced video campaigns & visual content for digital rollout
▪ Delivered campaign materials aligned with EU branding rules
▪ Supported awareness-building for VET reforms in Georgia
▪ Mobilized 4 Key Experts and approx. 12 Non-Key Experts
Betterfly’s Role & Achievements:
▪ Boosted awareness of EU-supported employment & VET reforms
▪ Engaged youth and educators in vocational training opportunities
▪ Strengthened EU visibility in the education sector
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