Strategic Communications
for Development Projects
Betterfly Consulting helps EU, UN, and international development organisations communicate their impact — from strategy and branding to content and events.
Green Economy Through Sustainable Mountain Tourism
Trusted by leading development organisations
Twelve years delivering communications for the world's most important development work.
We are a specialised communications consultancy serving international development organisations operating in the EU neighbourhood and beyond. Our clients include the European Union, UNDP, ADA, GIZ, the World Bank, ADB and their implementing partners.
From complex multi-country reform programmes to flagship donor events, we handle every communications requirement — strategy, branding, publications, digital, video, and on-the-ground event coordination. We speak the language of development so your team doesn't have to.
Learn more about us12+ Years in Development Comms
Proven track record across EU, USAID, UNDP, GIZ and World Bank-funded projects.
Donor Visibility Compliant
We know EU and UN visibility rules inside out — every deliverable meets funder requirements.
Remote-First, Regionally Rooted
Core services delivered remotely across Europe; in-country partners for on-ground production.
Part of Bettergroup
Backed by a full-service creative group with 50+ professionals and 20+ years in the industry.
Everything your development project needs to communicate.
Communications Strategy
A structured Communication Platform aligns messaging, audiences, and channels across owned, earned, paid, shared, and experiential media. A unified creative approach ensures consistency, while media planning and KPI tracking enable efficient, compliant, and results-driven communication.
Brand Identity & Design
Visual identities aligned with donor visibility requirements, developed for projects, programmes, and institutions, ensuring consistency, differentiation, and effective communication across all outputs.
Publications & Reports
Annual reports, programme evaluations, policy briefs, and knowledge products designed and produced to professional standard.
Digital & Social Media
Websites, social media management, email campaigns, and digital content tailored to development audiences.
Video & Photography
Documentary video, impact stories, event coverage, and photography for development projects across the region.
Events & Conferences
End-to-end event management for high-level conferences, project launches, policy roundtables, and donor visibility events.
Media Relations & PR
Press releases, media pitches, journalist relations, and media monitoring for development projects.
Visibility & Compliance
EU, USAID, and UN visibility guidelines interpreted and applied so your project stays compliant and looks great doing it.
Selected Projects
Green Economy Through Sustainable Mountain Tourism
Full communications package for a regional development initiative promoting green economy and sustainable mountain tourism across the South Caucasus. We delivered brand identity, digital campaigns, video production, and large-scale public events reaching over 100,000 people.
School of Europe — Civic Education Programme
Brand identity, publications, digital campaigns, and event communications for a nationwide EU-funded civic education initiative delivered through UNOPS. The programme engaged over 200 schools across three countries.
Public Administration Reform (PAR) Programme
End-to-end brand and communication strategy for Georgia’s Public Administration Reform, including brand book, communication framework, and implementation planning. Delivered government training, ensured donor visibility compliance, and strengthened institutional capacity for transparent, citizen-focused communication.
EVET — EU Vocational Education & Training
Communications strategy, brand toolkit, digital presence, and event coordination for a vocational education reform project funded by the EU Delegation. Delivered a full suite of visibility materials and coordinated 30+ stakeholder events.
What Clients Say
“Betterfly has successfully implemented the initiative funded by United Nations Development Program (UNDP) under Public Administration Reform Project. The main objective of the project was to support Civil Service Bureau (CSB) to improve its internal and external communication standards. We highly value the cooperation with the Betterfly. Please do not hesitate to contact me should you have any questions.“
“Based on the experience, our team can confidently make the statement that Better Fly LLC has offered quality service and delivered products on time. We would strongly recommend Better Fly LLC for similar services.“
“It is my pleasure and confidence to characterize the BETTERFLY LtC team as a very creative, responsible and goal-oriented professionals, who are always ready to cooperate and face all the challenges associated with the campaign development.”
Ready to talk about your project?
Whether you have a brief or just a challenge, we'd love to hear from you. Get in touch and we'll respond within one business day.