End-to-end branding and communication support for the EU-funded School of Europe in Tbilisi, implemented by UNOPS. Betterfly developed the project’s visual identity, launched a bilingual website, and delivered integrated digital and multimedia campaigns to promote the IB curriculum, strengthen stakeholder engagement, and support Georgia’s alignment with European education standards.
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EDUCATION REFORM
UNOPS – School of Europe Tbilisi
Contract Ref.: 1008430 (RFP/2023/45550)
Funded by: European Union
Implemented by: UNOPS
Duration: 2022-2024
▪ Support Georgia’s integration into EU education frameworks
▪ Promote IB programme and mid-level education reform (ages 15–college)
▪ Strengthen visibility of European curriculum in Georgia
Objectives:
▪ Delivered complete branding package & visual identity
▪ Designed and launched a bilingual website
▪ Prepared and implemented social media content plan
▪ Produced multimedia content in compliance with EU standards
▪ Mobilized 5 Key Experts and approx. 6 Non-Key Experts
Betterfly’s Role & Achievements:
▪ Increased visibility of IB curriculum in Georgia
▪ Strengthened stakeholder engagement among students & educators
▪ Laid foundation for long-term adoption of IB programme
▪ Branding of the School of Europe Results expected:
▪ Development of bilingual website with course materials & events
▪ Social media content preparation & digital campaigns
▪ Multimedia production: videos, testimonials, student stories
Core Services:
▪ Branding of the School of Europe Results expected:
▪ Development of bilingual website with course materials & events
▪ Social media content preparation & digital campaigns
▪ Multimedia production: videos, testimonials, student stories
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